Coca-Cola Was Primarily Known for Its Core Competencies in Marketing

question 17

Multiple Choice

Coca-Cola was primarily known for its core competencies in marketing, bottling, and distributing aerated drinks. However, with the success of Gatorade, Coca-Cola developed competencies in the development and marketing of its own sports drink, Powerade. Which of the following is true of Coca-Cola?

• A) It is leveraging existing core competencies to improve current market position.
• B) It is building new core competencies to protect and extend its current market position.
• C) It is redeploying and recombining existing core competencies to compete in markets of the future.
• D) It is targeting the chasm between the early adopter and early majority market segment.

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Definitions:

Analog Input Or Output

Refers to signals or data that represent a continuous range of values, as opposed to digital signals' discrete, on/off states.

Continuously

describes an action or process that occurs in an unbroken, uninterrupted manner over a period of time.

Certain Range

A specific and defined span of values or conditions within which a variable or function is expected to operate or exist.

RAM Memory

Random Access Memory, a type of computer memory that can be accessed randomly, used for storing operating data and machine code.