Coca-Cola Was Primarily Known for Its Core Competencies in Marketing

question 17

Multiple Choice

Coca-Cola was primarily known for its core competencies in marketing, bottling, and distributing aerated drinks. However, with the success of Gatorade, Coca-Cola developed competencies in the development and marketing of its own sports drink, Powerade. Which of the following is true of Coca-Cola?

• A) It is leveraging existing core competencies to improve current market position.
• B) It is building new core competencies to protect and extend its current market position.
• C) It is redeploying and recombining existing core competencies to compete in markets of the future.
• D) It is targeting the chasm between the early adopter and early majority market segment.

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Definitions:

Case Study

An in-depth analysis of a single subject, group, event, or community to explore the dynamics of a particular phenomenon.

Preliminary Evaluation Procedures

Initial assessment techniques used to determine the potential value, feasibility, or impact of a project, plan, or research study.

Naturalistic Observation

An investigative technique where participants are studied in their natural settings without interference from the researcher.

Hospital Personnel

Individuals employed within a hospital setting, encompassing a wide range of roles from medical professionals to support and administrative staff.