Nonprofit Organizations Should Adopt a Sales Orientation Rather Than a Market

question 22

True/False

Nonprofit organizations should adopt a sales orientation rather than a market orientation.

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Definitions:

Prejudice

A preconceived opinion or judgment, often based on insufficient knowledge, irrational feelings, or stereotypes, towards individuals or groups.

Discrimination

The unjust or prejudicial treatment of different categories of people, especially on the grounds of race, age, or sex.

Normative Influence

The impact of social norms and expectations on an individual's behavior, often leading to conformity.

Informational Influence

A process by which individuals change their opinions or behaviors to align with those of a group or authority figure, based on the information or evidence presented.