Which of These Statements Is True About Customer Relationship Management

question 5

Multiple Choice

Which of these statements is true about customer relationship management?

• A)It involves linking all processes of the company from its customers through its suppliers.
• B)It tries to convince potential customers to buy,even if the seller knows that the customer and product are mismatched.
• C)It is used more by sales-oriented firms than market-oriented firms.
• D)It is most extensively used by production-oriented firms.

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Definitions:

Net Cash Flow

The difference between a company's cash inflows and outflows in a given period, indicating its ability to generate cash.

Managing Activities

The actions taken by an organization to plan, organize, direct, and control its operational, financial, and administrative tasks.

Financing Activities

Activities relating to raising money from investors and creditors such as the issuance of stocks and bonds and long-term notes; also, repurchase of outstanding stock and retiring bonds and notes as well as paying dividends.

Retained Earnings Activities

The portion of net income left over for the business after it has paid out dividends to its shareholders, often reinvested into the business or kept as a reserve.