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Discuss the Elements Needed to Implement Successful Relationship Marketing Strategies

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Essay

Discuss the elements needed to implement successful relationship marketing strategies.


Definitions:

Equity-Financed

A method of raising capital through the sale of shares in a company, thereby giving investors ownership interests.

Price Per Share

The market value of a single share of a company's stock, determined by the supply and demand for it in the stock market.

Post-Merger Firm

A company that results from the combination of two or more companies into one entity following a merger.

Cash Acquisition

A method of acquiring another company by purchasing its assets or stock with cash payments.

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