Discuss the Elements Needed to Implement Successful Relationship Marketing Strategies

question 3

Essay

Discuss the elements needed to implement successful relationship marketing strategies.

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Definitions:

Marketing Functions

Various activities or roles that are performed in the process of marketing goods and services, including product promotion, distribution, pricing, and customer service.

Investment Banks

Financial institutions that provide a variety of services, including underwriting, acting as intermediaries between securities issuers and investors, and offering financial advisory services.

Best Efforts Basis

An agreement where an underwriter promises to make a best effort to sell as much of an offering as possible, but does not guarantee the sale of all securities offered.

Fixed Commission

A specified, unchanging fee charged for services, especially in financial transactions like stock trading.