Examlex
Individuals in the age group of 12 to 18 years,who extensively use the internet is an example of a market segment.
Control Group
In experimental research, a group of subjects that does not receive the treatment being tested, used as a benchmark to measure how the other tested subjects do.
Naturalistic Observation
An investigative approach where participants are studied in their natural settings without interference from the researcher.
Correlational Analysis
A method used to determine the degree to which two or more variables are related without determining cause and effect.
Demand Characteristics
Cues in an experiment that suggest to participants what the researcher expects to find or how participants are expected to behave.
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