Which of the Following Strategies Is a Marketing Manager Most

question 37

Multiple Choice

Which of the following strategies is a marketing manager most likely to follow to increase sales of a high-involvement product?

• A)Create an advertisement that gives consumers all the necessary information to make a purchase decision
• B)Focus on the package design of products so that the products will be eye-catching and easily recognized on the shelf
• C)Link a product to a higher-involvement issue to create positive publicity
• D)Give coupons,cents-off deals,and two-for-one offers

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Definitions:

Demonstration Characteristics

Unique aspects or qualities that make a product demonstration effective, including clarity, engagement, and relevance to the audience's needs.

Ethical

Pertains to moral principles or the branch of knowledge dealing with right and wrong behaviors.

Autosuggestion Techniques

Self-improvement strategies or exercises that involve repeating positive affirmations or visualizing success to influence one's behavior or performance.

Parallel Dimensions

Hypothetical or theoretical realms or universes that exist alongside our own, as imagined in science fiction and physics theories.