Saraz,a Leading Brand of Apparels,extends Its Presence to Several Parts

question 42

Multiple Choice

Saraz,a leading brand of apparels,extends its presence to several parts of the United States.Upon research,the marketing managers identify that people belonging to music-based groups have subtle differences in their preferences when compared to the overall culture.The company adds variety to its product line to attract these diverse groups.In this case,the music-based group can be referred as a _____.​

• A)subculture
• B)​social class
• C)​popular culture
• D)reference group

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Definitions:

Futurists

Individuals or scholars who study and make predictions about the future based on current trends and data.

Intuition

An immediate understanding or knowing of something without the need for conscious reasoning or analysis.

Unambitious Business Practices

Business strategies or routines that lack innovation or a drive for growth and improvement.

Charismatic Leader

A leadership style characterized by an individual's ability to inspire and motivate others based on their personal charisma and appeal.