Which of the Following Is True of Business Marketing

question 3

Multiple Choice

Which of the following is true of business marketing?

• A)It refers to the sale of goods and services for the purpose of personal consumption.
• B)It deals with products that are used to facilitate an organization's operations.
• C)It sells goods and services only to organizations.
• D)It depends largely on social media for increased profits.

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Definitions:

Advertising Schedule

A plan that outlines the timing and frequency of advertising efforts over a certain period.

Media Plan

A strategic document outlining how a company will use various media channels to achieve its marketing goals, including selection of media outlets, scheduling, and budgeting.

Media Mix

The strategic combination of different advertising media channels and types to achieve marketing goals.

Niche

Refers to a specialized segment of the market for a particular kind of product or service, characterized by specific needs and preferences.