Which of the Following Is True of Business Marketing on the Internet

question 24

Multiple Choice

Which of the following is true of business marketing on the Internet?

• A)Business-to-business marketers are behind their business-to-consumer counterparts in social media adoption.
• B)Social media is no longer used to market content in the form of e-mail newsletters and videos.
• C)Determining a target market is easy in business marketing ever since social media has gone mainstream.
• D)Companies that make use of business marketing on the Internet are adopting social media strategies at a slow pace.

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Definitions:

Valid Scales

Tools or instruments that have been proven to accurately and consistently measure variables they are designed to assess.

Focus Groups

A research method in which a small, diverse group of people are gathered to discuss and give feedback on a particular subject, product, or policy.

Single System Designs

A research design tailored to evaluate the effectiveness of an intervention or treatment on a single subject or system over time.

AB Designs

A basic type of research design that compares two groups, A and B, to assess the effect of an intervention or treatment.