Which of the Following Is a Disadvantage Associated with an Undifferentiated

question 20

Multiple Choice

Which of the following is a disadvantage associated with an undifferentiated targeting strategy?

• A)It requires a firm to tailor marketing mixes to the preferences of market segments.
• B)It often results in product offerings that are unimaginative and sterile.
• C)It involves a high risk of cannibalization of products.
• D)It is expensive because of high production and marketing costs.

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Definitions:

English Auction

A type of public auction where bids are openly made and raised until no higher bids are forthcoming, with the highest bidder winning the item.

Rational Self-Interest

The principle that individuals tend to make decisions that they believe are best for themselves, maximizing their own utility.

Values

The principles or standards of behavior that are regarded as important in making decisions or judgments.

Sold

The completed transaction of exchanging a good or service for money or other compensation.