Explain Some of the Program Attributes Included in the Maritz

question 21

Essay

Explain some of the program attributes included in the Maritz Marketing Research Loyalty Report.How are these attributes used by managers who design customer loyalty programs?

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Definitions:

Contracts

Legally enforceable agreements between two or more parties with mutual obligations.

Special Treatment

Preferential or distinctive handling or consideration given to an individual or entity under specific circumstances.

Hand Wax

A detailing service for vehicles involving the application of wax to the car's exterior by hand to protect and enhance its paint finish.

Spray Wax

A product designed for quick and easy application to a vehicle's exterior to enhance its shine and provide a thin protective layer.