The Customer Relationship Management (CRM)technique That Focuses on Thanking Customers

question 34

Multiple Choice

The customer relationship management (CRM) technique that focuses on thanking customers for their business to a company exemplifies the trend of _____.​

• A)time savings
• B)​personalization
• C)​technology
• D)loyalty

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Definitions:

Macroenvironment

The external and uncontrollable factors that influence an organization's decision-making, and affect its performance and strategies, such as economic, demographic, political/legal, social/cultural, technological, and environmental forces.

Fewer Components

A streamlined approach to product design or manufacturing that minimizes the number of parts used.

Generational Cohorts

Groups of people born in the same period who share similar cultural experiences, attitudes, and values.

Purchase Behaviors

The study of how and why consumers make buying decisions, including the factors that influence these decisions.