Why Are Many Retailers Creating and Promoting Their Own Captive

question 34

Multiple Choice

Why are many retailers creating and promoting their own captive brands?

• A)Captive brands carry evidence of a store's affiliation and are available everywhere.
• B)Captive brands help to increase a company's presence in markets where it has little room to differentiate itself.
• C)Captive brands allow retailers to ask a price similar or equal to manufacturers' brands.
• D)Captive brands allow retailers to gain greater profits by marketing cheaper products under a brand name owned by them.

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Definitions:

Hidden Job Market

Employment opportunities that are not publicly advertised or are filled through networking, word of mouth, or internal company hiring.

Prospecting Letters

Written communications designed to introduce oneself to potential employers or clients, with the aim of securing employment or business opportunities.

Online Advertisements

Digital marketing messages displayed on the internet to promote products, services, or brands.

Email Application

A software program that allows users to send, receive, and manage electronic mail messages.