What Does the Relational View of Competitive Advantage Propose

Question

Examlex · Accepted Answer

The Answer is A strategic alliance has the potential to help a firm gain and sustain a competitive advantage when it joins together resources and knowledge in a combination that obeys the VRIO principles. In other words, they are valuable, rare, difficult to imitate, and appropriately organized. The locus of competitive advantage is often not found within the individual firm but within a strategic partnership. According to this relational view of competitive advantage, critical resources and capabilities frequently are embedded in strategic alliances that span firm boundaries.

What Does the Relational View of Competitive Advantage Propose

Definitions: