The Business Analysis Stage of a New-Product Development Process _____

question 39

Multiple Choice

The business analysis stage of a new-product development process _____.​

• A)involves the development of a prototype of the proposed product
• B)​calculates preliminary figures for demand,cost,sales,and profitability
• C)​eliminates ideas that are inconsistent with an organization's new-product strategy
• D)decides on a product's packaging,branding,labeling,and so forth

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Definitions:

Negative Reinforcement

A behavioral principle where the removal of an unfavorable condition strengthens a desired behavior.

Conditioned Stimulus

Conditioned stimulus is a previously neutral stimulus that, after becoming associated with an unconditioned stimulus, eventually comes to trigger a conditioned response.

Neutral Stimulus

An initially inactive stimulus that, through association, acquires the capacity to evoke a conditioned response.

Higher Order Conditioning

A process in behavioral psychology where a conditioned stimulus is paired with a new neutral stimulus, creating a second-level conditioned response.