When Compared to Other Forms of Promotion,personal Selling

question 14

Multiple Choice

When compared to other forms of promotion,personal selling:

• A)becomes more important as the number of potential customers increases.
• B)tends to be more effective in selling frequently purchased products.
• C)gives more freedom for the sales message to be customized according to the interests of the prospective customers.
• D)provides better prospects for the sale of simple,low-involvement products that require little thought before purchase.

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Definitions:

Subsidiary

A company that is completely or partially owned and controlled by another company, known as the parent company.

Parent

A company which has control over another company or companies, typically through ownership of a majority of shares.

Senior Entity

A senior entity is a leading or controlling organization in a relationship, often referring to a parent company in a group of companies or the main party in partnerships.

Net Income

Net income is the profit a company has left over after all its expenses, taxes, and costs have been subtracted from total revenue.