The Purpose of the Screening Stage in a New-Product Development

question 17

Multiple Choice

The purpose of the screening stage in a new-product development process is to:

• A)refine the promotion campaign to be used with the new product.
• B)eliminate ideas that are inconsistent with an organization's new-product strategy.
• C)identify and eliminate concept tests that might lead to duplication of experiments.
• D)set a limit on the number of members allowed to assess the viability of a new-product idea.

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Definitions:

Scatter Diagram

A scatter diagram is a graphical representation used to illustrate the relationship between two quantitative variables, helping in identifying patterns or correlations.

Estimated Line of Cost Behavior

An analysis tool used to predict changes in costs relative to changes in business activities and volume, aiding in budgeting and cost management.

Least-Squares Regression Method

A statistical method used to estimate the relationship between variables by minimizing the differences between the observed values and the values predicted by a linear function.

Cost Behavior

The way in which costs change in relation to changes in a firm’s level of activity or volume of production.