​_____ Means Persuading Customers to Buy a Higher-Priced Item Than

question 23

Multiple Choice

​_____ means persuading customers to buy a higher-priced item than they originally intend to purchase.

• A)Suggestion selling
• B)​Trading up
• C)​Brand cannibalization
• D)Microtargeting

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Definitions:

Self-Attributions

The process by which individuals explain the causes of their own behavior and outcomes, attributing them to either internal or external factors.

Impression Management

The strategic practice of influencing or controlling one's own image presented in social contexts.

Self-Enhancement Theory

A theory suggesting that people have a basic need to maintain and enhance their self-esteem, often by interpreting information in a bias that favors themselves.

BIRGing

"Basking in Reflected Glory," a behavior where individuals associate themselves with successful others to improve their own self-esteem.