Which of the Following Statements Is True of a Promotional

question 12

Multiple Choice

Which of the following statements is true of a promotional mix?

• A)Control over message content is greatest when public relations is used.
• B)A large audience is best reached with personal selling.
• C)In advertising,the sponsor or company is identified.
• D)The mode of communication for sales promotion is usually direct and personal.

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Definitions:

Market Quantity

The total amount of goods or services available for purchase within a specific market.

Consumer Surplus

The divergence in total potential expenditure consumers are ready to make on a good or service against actual expenses incurred.

Welfare Economics

A branch of economics that focuses on the optimal allocation of resources and goods and aims to evaluate social welfare.

Equilibrium Price

The cost point where the amount of a product or service sought by consumers matches the amount available from producers.