The AIDA Concept

question 63

Multiple Choice

The AIDA concept:

• A)does not include personal selling,advertising,and public relations.
• B)does not explain how all promotions influence purchase decisions.
• C)assumes that consumers regularly go through each stage of the process during all purchases.
• D)indicates that a purchase decision is the same for high-involvement and low-involvement products.

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Definitions:

Ocular Nerves

The nerves associated with the eye that are responsible for transmitting visual information from the retina to the brain.

Osteoporosis

A medical condition in which the bones become brittle and fragile from loss of tissue, typically as a result of hormonal changes, or deficiency of calcium or vitamin D.

Brittleness

The propensity of a substance to crack or fracture readily under pressure, without substantial bending or distortion.

Presbycusis

Age-related hearing loss that gradually occurs in most individuals as they grow older.