_____ Consists of All Marketing Activities That Stimulate Consumer Purchasing,such

question 25

Multiple Choice

_____ consists of all marketing activities that stimulate consumer purchasing,such as coupons,contests,free samples,and trade shows.

• A)Sales promotion
• B)​Publicity
• C)​Personal selling
• D)Advertising

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Definitions:

Contribution Margin

The amount by which the sales revenue of a product exceeds its variable costs, indicating how much contributes towards covering fixed costs and generating profit.

Break-Even Point

The point at which total costs and total revenues are equal, resulting in no net gain or loss for the business.

Fixed Costs

Costs that do not change with the level of production or sales, such as rent, salaries, and insurance premiums, providing stability to a company's expenses.

Variable Costs

Expenses that vary in direct proportion to changes in levels of production or sales activity, such as raw materials and direct labor costs.