Which of the Following Is True of an Unsought Product

question 5

Multiple Choice

Which of the following is true of an unsought product?

• A)Marketers of unsought products often use selective,status-conscious advertising to maintain the product's exclusive image.
• B)Consumers buy unsought products regularly,usually without much planning.
• C)New products are categorized as unsought products until advertising and distribution increase consumer awareness of them.
• D)Consumers usually buy an unsought product only after comparing several brands or stores on style,practicality,price,and lifestyle compatibility.

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Definitions:

High-involvement Products

Products that carry a high price tag or high personal importance and risk to the buyer, often requiring an extensive decision-making process before purchase.

In-store Promotion

Marketing strategies used within a retail environment to attract customers to specific products or offers.

Marketing

The process of promoting, selling, and distributing a product or service, encompassing market research, advertising, and sales strategies.

Higher Esteem Needs

Refers to the fourth level in Maslow's hierarchy of needs, focusing on respect, self-esteem, status, recognition, and freedom.