Viola Wants to Be a Business Owner, and Is Contemplating

question 108

Multiple Choice

Viola wants to be a business owner, and is contemplating whether to start her own business or open a franchise. Which of the following, if True, would be a compelling reason for Viola to open a franchise rather than start a new business?

• A) The franchiser requires $3,000 in start-up costs and a 5 percent monthly royalty fee.
• B) The franchiser tightly controls and monitors the service protocol.
• C) The franchisee is responsible for developing all marketing materials.
• D) The company has only recently become a franchise.
• E) There are several other franchises with the same company in the area.

---

Definitions:

Representativeness

The degree to which a sample or study finding reflects the characteristics of the larger population from which it is drawn, affecting the generalizability of the results.

National Survey

A comprehensive collection and analysis of data, covering a wide range of topics and populations, typically conducted across an entire country.

Hochschild

Arlie Russell Hochschild is a renowned American sociologist best known for her work on emotion labor and gender roles within the family and workplace.

Interviews

A method of qualitative research involving direct, structured, or semi-structured conversation between a researcher and a respondent for the purpose of obtaining information.