Which of the Following, If True, Would Weaken the CEO's

question 43

Multiple Choice

Which of the following, if True, would weaken the CEO's position?

• A) Young males have shown strong brand loyalty to the current market leader in energy drinks.
• B) Young males are especially likely to be opinion leaders on many lifestyle issues.
• C) Clothing companies typically segment more precisely than beverage companies.
• D) Even effective targeting does not guarantee success when it is followed by ineffective positioning.
• E) As compared to other groups, young males spend a high percentage of their income on discretionary purchases.

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