Extensive Analysis Reveals That If Personal Devices Offered Indian Customers

question 115

Multiple Choice

Extensive analysis reveals that if Personal Devices offered Indian customers products at a number of different price points, the company would initially earn more profits but damage the brand in the long term. Which of the following, if True, would support the argument that Personal Devices should offer products at multiple price points?

• A) One of the core values of Personal Devices is to offer only the most advanced technology.
• B) Major stockholders of Personal Devices are primarily motivated by short-term profits.
• C) Competitors have adapted their products considerably for the Indian market.
• D) Indian customers are increasingly becoming selective about the brands they purchase.
• E) The huge Indian middle class is rapidly reaching a level where they can afford premium products.

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Definitions:

Mood-Congruent Memory

The tendency to recall information or events that are consistent with one's current mood, influencing and reinforcing emotional states.

Serial Position Effect

A memory phenomenon where items at the beginning and end of a list are more likely to be recalled than those in the middle.

Primacy Effect

The tendency to remember items at the beginning of a list better than those in the middle or at the end.

Autobiographical Memory

A subset of episodic memory, consisting of a person's recollections of their past experiences and events that have personal significance.