What Type of Marketing Is a "Loyalty Banking" Program an Example

question 23

Multiple Choice

What type of marketing is a "loyalty banking" program an example of?

• A) industrial marketing
• B) relationship marketing
• C) social marketing
• D) economic marketing
• E) consumer marketing

---

Definitions:

Domestication

The process by which humans modify the genetic traits of plants and animals to better suit human needs, through selective breeding and cultivation.

Production

The process of creating, manufacturing, or producing goods and services, often viewed as a critical component of economic systems.

Instability

A state of unpredictability or potential for change that can affect systems, nations, markets, or personal circumstances often negatively.

Dental Decay

The breakdown of teeth due to acids made by bacteria; also known as cavities or caries.