The Director of Marketing Argues That Dinasonic Should Alter Its

question 116

Multiple Choice

The director of marketing argues that Dinasonic should alter its marketing strategy in different countries by adapting its methods of advertising. Which of the following, if True, would support this position?

• A) Dinasonic has won awards for its advertising campaigns.
• B) Consumers in most countries are attracted to American consumer goods.
• C) Laws regulating advertising vary between different countries.
• D) Dinasonic has several sales managers experienced in international sales.
• E) The company is planning to subcontract some of its international sales operations.

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Definitions:

Customer

An individual or organization that purchases goods or services from a business.

Goods Made to Order

Products that are manufactured or prepared specifically according to the customer's specifications only after the order is received.

Goods Made to Forecast

Refers to products that are manufactured in anticipation of demand, based on predictions or forecasts of future customer needs.

Mass Customization

A production strategy that combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production.