Phillip Is an Independent Intermediary Who Deals in the Local

question 90

Multiple Choice

Phillip is an independent intermediary who deals in the local produce market of northeast Ohio. Over the years, he has formed long-term relationships and come to represent several farmers in the area in the sale of their produce to local grocery stores. Which of the following titles best describes Phillip's role in the distribution mix of northeast Ohio produce?

• A) wholesaler
• B) retailer
• C) sales agent
• D) broker
• E) direct marketer

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Definitions:

Echoic Memory

A subtype of sensory memory that retains auditory information for a short period after the original sound is heard.

Fleeting Memory

A brief or rapidly fading memory, often unable to be recalled after a short period of time.

Paying Attention

The act of focusing cognitive resources on a particular stimulus or task, while filtering out distractions.

Professor's Lecture

An educational talk given by a professor to students, usually as part of a university or college course, intended to convey knowledge on a particular subject.