Which of the Following Best Describes the Purpose of Point-Of-Sale

question 67

Multiple Choice

Which of the following best describes the purpose of point-of-sale displays?

• A) to inform customers about the benefits of the products
• B) to entice customers to buy additional products
• C) to make it easier for customers to find products
• D) to promote the reputation of the company offering certain products
• E) to target specific messages about the product to customers

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Definitions:

Trade Discount

A reduction in the list price granted by a seller to a buyer, often based on the volume of goods purchased or to maintain a business relationship.

Net Cost

The overall expense involved in a purchase or investment after subtracting any discounts, rebates, or other financial incentives.

Blu-ray Players

Devices designed to play Blu-ray discs, which are used for storing and viewing high-definition video and data.

Trade Discount

A reduction on the list price granted by a seller to a buyer based on the volume of the transaction or the buyer's trade status.