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Black Friday Is Well-Known as the Start of the End-Of-The-Year

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Black Friday is well-known as the start of the end-of-the-year holiday shopping season in the U.S. retail market. Stores offer a variety of up-to-the-minute deals to attract customers into the store between certain hours. Customers have begun to utilize electronic PDAs and cell phones to keep up with the myriad sales and deals in the stores. Which condition would MOST threaten customers' use of mobile technology while shopping in stores?


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