Why Might Businesses Want to Analyze Data That Reveal What

question 13

Multiple Choice

Why might businesses want to analyze data that reveal what consumers do in the marketplace?

• A) to be able to send them tailor-made advertisements
• B) to be able to close the customer service department
• C) to be able to reduce production costs
• D) to be able to stabilize employee turnover
• E) to be able to manage long-term costs

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Definitions:

Manipulation Check

A measure used to determine whether the manipulation of the independent variable has had its intended effect on a subject.

Double-Blind Procedures

An experimental procedure wherein both the subjects of the experiment and the researchers do not know which subjects are receiving the active treatment versus a placebo, to prevent bias.

Demand Characteristics

Features of an experiment that inadvertently lead participants to guess its purpose, potentially affecting their behavior.

Peer Review

The process of judging the scientific merit of research through review by other scientists with the expertise to evaluate the research.