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Total advertising expenditures in the U.S. in 2011 is expected to be down 2.5 percent from the prior year.
Necessary Support
Assistance required to meet basic needs or to foster wellbeing, often in contexts of help or care services.
Accurate Information
Precise and correct data or knowledge communicated without any errors, biases, or distortions.
Initial Crisis
The beginning phase of a crisis situation where the immediate impact and response to a stressful or challenging event are most critical.
Debriefing
A process following a traumatic or critical incident, where participants are led through a structured conversation about the event to process and understand it.
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