All of the Following Are Limitations of the BCG Matrix

question 113

Multiple Choice

All of the following are limitations of the BCG Matrix EXCEPT

• A) Viewing every business as a star, cash cow, dog or question mark can be an oversimplification.
• B) The Matrix requires at least three years worth of data.
• C) The Matrix does not reflect divisional or industry growth over time.
• D) The Matrix does not allow a company to be classified as somewhere in between two categories.
• E) Variables such as size of market and competitive advantages are not considered in the Matrix.

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