Which Is NOT a Required Step in Product Positioning

question 16

Multiple Choice

Which is NOT a required step in product positioning?

• A) Select key criteria that effectively differentiate products or services in the industry.
• B) Serve two segments with the same strategy.
• C) Plot major competitors' products or services in the resultant matrix.
• D) Identify areas in the positioning map where the company's products or services could be most competitive in the given target market.
• E) Develop a marketing plan to position the company's products and services appropriately.

---

Definitions:

Business-oriented

A focus or approach centered on achieving commercial objectives, emphasizing strategies and practices that support the company's business goals.

Professional Networking

The practice of building, maintaining, and utilizing relationships with individuals in one's industry or profession for opportunities, knowledge exchange, and career advancement.

Facebook

A social networking platform that allows users to connect with friends and family, share photos and videos, and participate in various forms of social interaction.

Oculus

A brand specializing in virtual reality hardware and software products, known for creating immersive digital experiences.