Multidimensional Scaling Is Used to Determine

question 70

Multiple Choice

Multidimensional scaling is used to determine

• A) the size of a new building.
• B) the size of a new department.
• C) the amount of high-tech equipment a firm needs.
• D) product positioning.
• E) market segmentation.

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Definitions:

Demographic Variables

Characteristics of populations used to segment markets, such as age, gender, income, education, and ethnicity.

Age

A measure of the length of time that an individual or entity has existed, often used as a criterion in demographic segmentation and targeting.

Gender

A category into which humans and most other living beings are divided on the basis of their reproductive roles and functions.

Demographic Segmentation

Segmentation that divides markets by characteristics such as age, gender, income, education, and family size.