Which Is NOT a Required Step in Product Positioning

question 16

Multiple Choice

Which is NOT a required step in product positioning?

• A) Select key criteria that effectively differentiate products or services in the industry.
• B) Serve two segments with the same strategy.
• C) Plot major competitors' products or services in the resultant matrix.
• D) Identify areas in the positioning map where the company's products or services could be most competitive in the given target market.
• E) Develop a marketing plan to position the company's products and services appropriately.

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Definitions:

Standard Oil Trust

An American oil-producing, transporting, refining, and marketing company established by John D. Rockefeller and partners in the late 19th century, noted for its historical monopoly and eventual breakup.

Supreme Court

The highest judicial court in a country or state, which typically has the ultimate authority over all other courts.

Multinational Corporation

A corporation doing business in more than one country; often it owns production facilities in at least one country and sells in many countries.

Standard Oil Trust

A conglomerate of interconnected oil companies controlled by John D. Rockefeller in the late 19th and early 20th centuries, known for its monopolistic practices.