Why Is Market Segmentation an Important Variable in the Strategy-Implementation

question 52

Multiple Choice

Why is market segmentation an important variable in the strategy-implementation process?

• A) Company strategies do not require increased sales through new markets and products.
• B) It allows a firm to operate with no resources.
• C) It directly affects marketing mix variables.
• D) It allows a firm to minimize per-unit profits and per-segment sales.
• E) All of the above

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