Examlex
Discuss the three particular challenges that strategists face today.
Consumer Buying
The purchasing activities of individuals and households for their personal use or consumption or to meet the collective needs of the household unit, such as a family or individual.
Organizational Buying
The decision-making process by which formal organizations establish the need for purchased products and services and identify, evaluate, and choose among alternative brands and suppliers.
Psychological Buying Needs
The emotional and mental reasons that motivate consumers to make a purchase, such as status, security, and self-esteem.
Personal Influences
The effects that individuals' personalities, preferences, and characteristics have on their decisions and behaviors.
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