It Is Possible to Capture the Customers' Clicking Behavior Using

question 8

True/False

It is possible to capture the customers' clicking behavior using clickstream data.

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Definitions:

Independent Variable

The variable in an experimental setting that is manipulated to observe its effect on a dependent variable.

Marketing Action

Specific tasks undertaken by a company to promote and sell its products or services to its target market.

Environmental Force

External factors such as political, economic, social, technological, legal, and environmental influences that can affect an organization's success.

Causal

Relating to or acting as a cause; implying a relationship where one factor or event is responsible for triggering another factor or consequence.