RFM Analysis Is Used to Analyze and Rank Customers According

question 35

Multiple Choice

RFM analysis is used to analyze and rank customers according to their ________.

• A) purchasing patterns
• B) propensity to respond to a marketing stimulus
• C) socio-economic status
• D) motivation and needs

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Definitions:

Function

A relationship between a set of inputs and a set of permissible outputs, where each input is related to exactly one output.

Probability

The measure of the likelihood that an event will occur.

Function

A mathematical relation between a set of inputs and a set of permissible outputs with the property that each input is related to exactly one output.

Navigation Acts

A series of English laws enacted in the 17th century, aimed at restricting colonial trade to English ships and ensuring that colonies contributed to the economic benefit of the mother country.