RFM Analysis Is Used to Analyze and Rank Customers According

question 35

Multiple Choice

RFM analysis is used to analyze and rank customers according to their ________.

• A) purchasing patterns
• B) propensity to respond to a marketing stimulus
• C) socio-economic status
• D) motivation and needs

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Definitions:

Company Performance

A measure of how well a company achieves its objectives, often assessed through financial, operational, and strategic metrics.

Economic

Pertaining to the production, distribution, and use of income, wealth, and commodities, focusing on the behaviors and decisions that influence an economy.

Corporate Sustainability Forum

A platform for businesses to discuss strategies, challenges, and best practices for achieving long-term economic, social, and environmental sustainability.

Rio +20

The United Nations Conference on Sustainable Development held in Rio de Janeiro, Brazil, in 2012, marking the 20th anniversary of the first Earth Summit.