CRM Systems Must Be a Part of the Overall Corporate

question 27

Multiple Choice

CRM systems must be a part of the overall corporate strategy and must never focus on just being a ________ solution.

• A) marketing
• B) data conversion
• C) technology
• D) tactical

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Definitions:

BCG Matrix

A strategic analysis tool that helps organizations prioritize their business units or products by categorizing them into four types based on market growth and market share: Stars, Cash Cows, Question Marks, and Dogs.

Cash Flow

Cash flow refers to the net amount of cash and cash-equivalents being transferred into and out of a business.

Question Marks

Products or businesses that operate in high-growth markets but have low market share, often requiring significant investment to improve their position.

Market Share

The segment of a market held by a certain company or product.