The Second Generation of CRM Systems Provided A(n) ________ View

question 29

Multiple Choice

The second generation of CRM systems provided a(n) ________ view of every customer interaction with the organization.

• A) planned
• B) holistic
• C) transactional
• D) collaborative

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Definitions:

Average Collection Period

The average number of days it takes for a business to receive payments owed by its customers for goods or services sold on credit.

Allowance for Doubtful Accounts

An estimation of accounts receivable that a company does not expect to collect, appearing as a contra-asset account on the balance sheet.

Net Credit Sales

The net income generated from credit sales after subtracting any returns or allowances.

Aging Analysis

A method used to estimate the collectability of accounts receivable by categorizing receivables by their age (time outstanding).