What Was the Most Important Service Provided by Harrah's Total

question 35

Multiple Choice

What was the most important service provided by Harrah's Total Rewards program?

• A) It provided Harrah's with a vast collection of high volume, real-time transaction data about its customers and their behaviors.
• B) The program served to reward customers with cash for their gaming.
• C) The program served to reward customers with comps for their gaming.
• D) Opulent accommodations and surroundings for loyal customers.

Appreciate the significance of individual and organizational factors, including opportunity, in the ethical decision-making process.

Understand the justification mechanisms used by individuals to rationalize unethical decisions and their psychological impact.

Analyze the relationship between core values, corporate culture, and ethical decision-making within firms.

Explore the impact of international and cultural differences on ethical decision-making and organizational ethics.

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Definitions:

Complimentary

Something given for free or at no charge.

Souvenir

An item kept as a reminder of a place, event, or experience, often collected during travels or special occasions.

Gift

A present or item given to someone willingly without expecting payment; often used in marketing as promotional material or a loyalty reward.

Referral

A prospect who has been referred to a salesperson by another person.