Web Analytics, CEM, and VOC Applications Form the Foundation of the Web

question 65

Short Answer

Web analytics, CEM, and VOC applications form the foundation of the Web site ________ ecosystem that supports the online business' ability to positively influence desired outcomes.

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Definitions:

Social Structures

The complex framework of societal institutions, relationships, and norms that shape the behavior and interactions of individuals and groups within a society.

Different Consequences

This term refers to varying outcomes or effects that may result from a particular action or set of actions in different contexts or under different conditions.

Robert Merton

An American sociologist known for developing theories such as the strain theory, and for coining terms like "self-fulfilling prophecy" and "role model."

Latent Function

Unintended or unrecognized consequences of actions, social processes, or structures within a society.