The Consumer Orientation Maintains That Marketers Must Satisfy Customers' Needs

question 86

True/False

The consumer orientation maintains that marketers must satisfy customers' needs in ways that also benefit society.

Identify gender bias in titles and language and recognize the importance of neutral language.

Utilize bias-free language to avoid categorizing or stigmatizing individuals.

Understand the impact of positive language and attitude, even in negative situations.

Recognize the role of credibility and ethics in effective communication.

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Definitions:

Pendleton Act

An 1883 U.S. federal law that established that positions within the federal government should be awarded based on merit instead of political affiliation.

Spoils System

The spoils system is a political practice where a political party, after winning an election, gives government jobs to its supporters, friends, and relatives as a reward for working toward victory, rather than for their expertise.

Civil Service Protections

Safeguards for government employees that ensure stability, fairness in hiring and firing, and protection from political pressures.

Hatch Act

A U.S. federal law enacted in 1939 that restricts the political activities of federal employees to ensure a nonpartisan federal workforce.