In Addition to Marketing Activities, the ________ Includes Business Functions

question 50

Multiple Choice

In addition to marketing activities, the ________ includes business functions such as human resource management and technology development.

• A) value chain
• B) marketing mix
• C) utility function
• D) customer relationship management process
• E) market position

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Definitions:

Contract

A legally binding agreement between two or more parties that outlines obligations and rights.

Implied Warranty of Fitness

A legal guarantee that goods sold will meet the specific purpose for which the buyer is purchasing them, even if not explicitly stated.

Implied Warranty of Merchantability

A legal presumption that a product sold will meet the buyer's reasonable expectations of quality and functionality.

Implied Warranty of Title

A legal assumption that a seller has the right to sell a property and that the buyer will not face legal disputes over the title.