Using Which Ethical Philosophy Would a Marketer Equally Consider All

question 60

Multiple Choice

Using which ethical philosophy would a marketer equally consider all concerned in making decisions?

• A) utilitarian approach
• B) rights approach
• C) fairness or justice approach
• D) common good approach
• E) virtue approach

---

Definitions:

Liking

A positive feeling or preference toward someone or something.

Physically Attractive

Qualities or features of a person that are aesthetically pleasing and induce physical appeal to others.

Superior

Someone or something that is higher in rank, quality, or importance than others.

Traits

Characteristic patterns of thought, emotion, and behavior that are relatively stable over time and across situations, distinguishing one person from another.